¿Should I include a call-to-action in my follow-up email?

Absolutely! A strong call-to-action (CTA) is essential for guiding the recipient’s next steps and increasing your response rate. Clearly state what you want the recipient to do, whether it’s scheduling a meeting, providing feedback, or setting up a call. Make it easy and enticing for them to take action by providing clear instructions and expressing the value they will gain byresponding.