5 EASY WAYS TO GET PUBLICITY FOR YOUR BUSINESS

With the explosion of digital media, there are so many more media sources to tap and you can do your own publicity! 

Publicity through the media is a much lower cost compared to other marketing activities. Additionally, media mentions about you or your business are seen as a trustworthy source of information. Consumers are increasingly skeptical of paid advertising, so any media attention about you builds your credibility and generates interest in your business.

To do your own publicity, you’ll need to build relationships with media personnel in your industry who will talk and write about you. Fortunately, it’s never been easier to find out their contact information, get in touch, and share your story.

TABLE OF CONTENTS

STEP 1 – Decide Your Signature Message
STEP 2 – Build A Media Database
STEP 3 – Choose Newsworthy Events to Publicize
STEP 4 – Get Interviewed On Radio and Podcasts
STEP 5 – Create A Media Sheet Kit